Market by Macy’s is a smaller format retail store than its larger full-line stores, offering an even more curated assortment of Macy’s branded fashion, within an easy-to-shop and open environment. Market by Macy’s offers product categories, such as apparel for men, women, and kids, home, beauty and giftables, all at a range of prices.
Not to be confused with its in-store cousin The Market @ Macy’s, the newly launched Market by Macy’s is a bright, open design featuring local Texas brands as well as two new house brands, Getchell’s Apothecary and Herald, a food and beverage concept. “Meet us at Market,” the tagline states.
Macy’s announced this week that it will open first two Market by Macy’s locations in metro Atlanta on Oct. 29. One is the Snellville location and the other store will be in Mc, and donough. The new Market by Macy’s location in Snellville seen on Thursday.
Locate Market By Macy’s Store near you in Snellville, GA. Find information about store hours, events, services and more.
What is Macy’s business model?
Like other large department stores before them have experienced, Macy’s business model was built around the premise of in-store experiences across various brands but as we have seen the changing customer behavior in the past decade is not conducive to this such strategy.
Each store ranges from 30,000 to 58,000-square-feet in size, and Macy’s officials said they offer “an even more curated assortment of Macy’s branded fashion” than the tradition mall stores provide.
While the customer will use a mobile device in the initial test stage, a mobile app is in preparation . Peter Sachse, Macy’s chief growth officer, stressed that the new program will help Macy’s to explore new ways to engage in one-on-one relationship with customers in stores.
Is Macy’s “smart” about customer shopping experiences?
How one of the largest retailers gets “smart” about customer shopping experiences . Macy’s, the 15 th largest retailer in the United States with just under 800 stores nationwide, is being forced to rethink about the ways customers shop.
One more question we ran across in our research was “Does macy’s use intelligent systems?”.
Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.
Another common query is “How is Macy’s using artificial intelligence to improve the customer experience?”.
Macy’s is introducing a mobile tool which will give customers answers to questions they may have about the store they are shopping in. Using Artificial Intelligence (AI) the tool will answer many questions about the store the customer is in . “We want to improve the shopping experience,” says Serena Potter, Macy’s Group VP of digital media strategy.
Can Macy’s survive this?
“Yes ,” Gennette answered without hesitation.
Macy’s will survive .
Will Macy’s become smaller after the crisis passes?
Macy’s is not as big as it once was in store number or market cap, but it still has more than 750 locations and generated nearly $25 billion in sales last year . Likely with a smaller workforce that better aligns with a further reduced cost structure.
Macy’s as we know and love it today likely won’t be around five years from now in its current form. The company describes itself as America’s department store — and for good reason. It’s been a big part of the country’s culture for decades.