The reason Burger king is called Hungry Jack’s in Australia is due to licencing of trademarks. When they decided to branch out internationally they discovered that a small burger restaurant in Adelaide, Australia, already had trademarked that name.
What burger king called in australia?
In australia burger king is called hungry jack’s, for no apparent reason. In 1996, shortly after the australian trademark on the burger king name lapsed, burger king began to open its own australian stores in 1997 (as a second attempt to introduce the brand in the country).
It’s not that Burger King has not tried to expand into the country, or that it doesn’t have a presence. It’s just that in Australia, Burger King is Called Hungry Jacks. In fact, Hungry Jack’s in Australia is the world’s second largest franchise operation of Burger King. So the question still remains.
In some cases, franchises of the same restaurant may only be a block or two apart. It’s not that Burger King has not tried to expand into the country, or that it doesn’t have a presence. It’s just that in Australia, Burger King is Called Hungry Jacks.
When we were reading we ran into the query “Is Burger King called Hungry Jacks in Australia?”.
One common answer is, it’s just that in Australia, Burger King is Called Hungry Jacks. In fact, Hungry Jack’s in Australia is the world’s second largest franchise operation of Burger King. So the question still remains. Why is Burger King called Hungry Jacks in Australia? Why is Burger King called Hungry Jacks in Australia?
How did Burger King get its name in Australia?
I believe the name Burger King was already registered in Australia, to an independent burger joint. Jack Cowan owned the master franchise agreement in Australia, so he called it Hungry Jacks. 8 clever moves when you have $1,000 in the bank.
In fact, Australia is the only country in which Burger King goes by a totally different name. Countries like France and Japan, where the chain is also popular, tend to just go by “ Burger King France ” or Burger King Japan .”.
My answer was this burger joint was, confusingly, owned by an American, who had moved to Australia and opened his own “Burger King,” after realizing that the name hadn’t been trademarked there. Still with us? So the big Burger King corporation gave Cowin a list of names to choose from — trademarks that they already owned — and told him to pick his favorite.
When was the first Burger King built in Adelaide?
Rubbing his hands together, Cowin was fully prepared to have it his way (get it?) and start building BKs in 1971, as a partner of the US chain (via News. com. au ). Much to his — and the Burger King parent company’s — chagrin, there already existed a Burger King restaurant in Adelaide.