Dunkin’ Donuts ‘ name has changed to just “Dunkin,'” the company announced on Tuesday. The chain is focusing more on beverages, adding a range of new drinks to the menu . Dunkin’ also has a symbolic reason for changing its name as the company attempts to simplify business more generally .
Dunkin’ also has a symbolic reason for changing its name as the company attempts to simplify business more generally . Get a daily selection of our top stories based on your reading preferences.
He received his masters in journalism from the London College of Communication. Dunkin’ Donuts is dropping the iconic “Donuts” from its name .
In January, Dunkin’ officially dropped the “Donuts” in its title and is sporting some spiffy new branding . Dunkin’ Donuts gets a makeover for the New Year. Dunkin’ In September 2018, the iconic chain known for it’s doughnuts and coffee first announced the big decision to shorten its name.
The branding change is due to be rolled out in January. After months of testing a possible name change, Dunkin’ Brands is finally ditching the word “donuts” from the coffee chain’s branding and logo.
Why did Dunkin’Donuts stop making donuts?
On a phone call with reporters Tuesday, Dunkin’ Brands CEO David Hoffmann noted two big reasons for the change, per Business Insider. The first: An increased emphasis on drinks. Yes, the donuts are staying, but Dunkin’ is focusing more on coffee as Americans are eating healthier and coffee has a higher profit margin than donuts.
Bill Rosenberg figured out in the 1940s that coffee and doughnuts were a combination that couldn’t be beat. So in 1948, he opened a restaurant in Quincy, Massachusetts, that has since expanded into a global chain with more than 12,500 restaurants in 46 countries., and the brand? Dunkin’ Donuts of course .
The 68-year old international coffee chain will continue to sell donuts though . However, the major overhaul of Dunkin Donuts new logo will take place in early 2019. This change comes twelve years after the brand began showing ads with the tagline— America Runs on Dunkin.
Did Dunkin’Donuts just get a new year’s makeover?
Look who (or what, rather) just got a flashy New Year’s makeover. In January, Dunkin’ officially dropped the “Donuts” in its title and is sporting some spiffy new branding. Dunkin’ Donuts gets a makeover for the New Year.