Amazon changed its logo after five years of using the old one. The new logo was designed to match the organisations packaging received by the customers at their doorstep. The new logo continues to have a delightful smile at the centre with tape on the top. But, the plan side-tracked when millennials pointed out the logo’s uncanny resemblance to the infamous German dictator, Adolf Hitler.
The app icon, which shows a blue patch above Amazon’s signature smile-shaped arrow, was given smoother edges and a folded corner after claims that it bore a resemblance to the German dictator. Amazon updated their logo across app stores, but it was changed after people made comparisons to Hitler’s mustache.
Many web users, however, noticed a resemblance to a certain historical figure: Adolf Hitler. So, the Amazon logo has changed again. Amazon changed its logo twice due to criticism the first time. Once people saw the Amazon logo’s resemblance to Hitler, they couldn’t unsee it.
This begs the question “Why did Amazon change its logo to a brown package?”
“The mobile app icon is designed to be instantly recognizable to our customers around the world. “The new design features a brown delivery package and a hint of tape as the backdrop for the Amazon smile, which is now recognized around the world,” the company added. What other companies changed their logos after unfavorable comparisons?
The technology giant has now changed the design to a folded blue tape, following customer feedback. Amazon told BBC News the first icon had been trialled in a few countries before the change had been made.
Did Amazon change its logo because of Hitler trolls?
Amazon did not confirm they changed their logo because of the Hitler trolls online, instead they said the app icon is designed to “be instantly recognizable to our customers around the world”. “Amazon is always exploring new ways to delight our customers,” a Amazon told Snopes.