When did noid become the domino’s mascot?
In 1986 , advertising agency Group 243 was tasked with creating a mascot for Domino’s Pizza. Their creation–the Noid–was one of the most inexplicably popular mascots in corporate history . But in a case of branding gone bad, the Noid’s rise plummeted when he inspired a real-life crime by a schizophrenic namesake. Today, Domino’s is …