Why did safeway change to woolworths?
Rebranding of Safeway to Woolworths On 22 August 2008, Woolworths Limited announced it would rename all Safeway supermarkets in Victoria to Woolworths in order to unite all of its supermarkets under a common brand. The rebrand included a new logo and design for stores in all states, created by Hans Hulsbosch. In 1985, Safeway Inc. …