” Kirkland Signature” is Costco’s private label. Costco introduced Kirkland Signature as its private label in 1992, deriving the name from the location of Costco’s then corporate headquarters , Kirkland, Washington (their headquarters later moved, roughly 12 miles (19 km), to Issaquah, Washington).
The name was inspired by Costco’s original headquarters in Kirkland, Washington. Costco only uses the Kirkland Signature brand on merchandise sold through Costco’s website or in Costco warehouses. According to Costco’s website, Costco started the Kirkland Signature brand after recognizing the need for quality goods at budget-friendly prices .
What is the Kirkland brand at Costco?
Kirkland Signature is Costco’s trademark private-label brand. The name was inspired by Costco’s original headquarters in Kirkland, Washington. Costco only uses the Kirkland Signature brand on merchandise sold through Costco’s website or in Costco warehouses.
When I was writing we ran into the inquiry “Why is Costco called Kirkland Signature?”.
Initially, the Costco team and founder Jim Sinegal wanted to call the brand “Seattle Signature.” The Washington-based company wanted to honor its then-headquarters in the Emerald City. They were unable to clear that name , so they opted for “Kirkland Signature” in honor of their flagship warehouse in Kirkland, Washington, per the Kirkland Reporter.
If your product is chosen as a kirkland brand, it will be carried in all Costco stores all over the world. Costco might negotiate a lower price but guarantees a minimum order.
Did you know Costco almost had a different name?
It’s hard to imagine Costco without the Kirkland Signature brand. But the Costco in-house label almost went by a different name, according to the Kirkland Reporter. Initially, the Costco team and founder Jim Sinegal wanted to call the brand “Seattle Signature.” The Washington-based company wanted to honor its then-headquarters in the Emerald City.
Hint: It was almost named after a major city. It’s hard to imagine Costco without the Kirkland Signature brand. But the Costco in-house label almost went by a different name, according to the Kirkland Reporter. Initially, the Costco team and founder Jim Sinegal wanted to call the brand “Seattle Signature.”.
Are Kirkland products made by the original supplier?
These products under the kirkland brand are still made by the original supplier. If your product is chosen as a kirkland brand, it will be carried in all Costco stores all over the world. Costco might negotiate a lower price but guarantees a minimum order.