Dunkin’ Donuts ‘ name has changed to just “Dunkin,'” the company announced on Tuesday. The chain is focusing more on beverages, adding a range of new drinks to the menu. Dunkin’ also has a symbolic reason for changing its name as the company attempts to simplify business more generally .
Doughnuts remain on the menu, but Dunkin Donuts is shortening its name to “Dunkin'” to reflect its increasing emphasis on coffee and other drinks as well as sandwiches . Earlier this year, the company tested the new name at a store in the Boston suburb of Quincy.
Dunkin’ also has a symbolic reason for changing its name as the company attempts to simplify business more generally . Get a daily selection of our top stories based on your reading preferences.
This of course begs the query “Is Dunkin’Donuts changing its name?”
He received his masters in journalism from the London College of Communication. Dunkin’ Donuts is dropping the iconic “Donuts” from its name .
Is Dunkin Donuts changing their name in January?
The branding change is due to be rolled out in January. After months of testing a possible name change, Dunkin’ Brands is finally ditching the word “donuts” from the coffee chain’s branding and logo.
Why did Dunkin’Donuts stop making donuts?
On a phone call with reporters Tuesday, Dunkin’ Brands CEO David Hoffmann noted two big reasons for the change, per Business Insider. The first: An increased emphasis on drinks. Yes, the donuts are staying, but Dunkin’ is focusing more on coffee as Americans are eating healthier and coffee has a higher profit margin than donuts.
The next thing we wondered was, did Dunkin’Donuts just get a new year’s makeover?
Look who (or what, rather) just got a flashy New Year’s makeover. In January, Dunkin’ officially dropped the “Donuts” in its title and is sporting some spiffy new branding. Dunkin’ Donuts gets a makeover for the New Year.
The 68-year old international coffee chain will continue to sell donuts though . However, the major overhaul of Dunkin Donuts new logo will take place in early 2019. This change comes twelve years after the brand began showing ads with the tagline— America Runs on Dunkin.