Dunkin Donuts is a popular outlet in India but in recent times, the company has failed to exert its share in the market . It even closed more than half of its stores in 2018 due to lack of profitability. Market analysts cite different reasons for its sales being turned down, but the fact of the matter remains – Dunkin is struggling in the Indian market.
Dunkin Donuts had initially failed to understand the consumer preferences in India for a fast food restaurant that offered full meals rather than light doughnuts for a breakfast.
You should be asking “Why is Dunkin Donuts not popular in India?”
But ultimately failed to perceive the Indian food culture which they have followed for centuries. Dunkin Donuts’ menu is somehow sound tedious for Indians, as the restaurant serves doughnuts as their main dish.
Despite efforts to cater the menu to Indian tastebuds, the franchisee has now closed more than half of Dunkin’ stores in less than two years ., jubilant food Works cited a lack of profitability and operational inefficiencies.
Dunkin Donuts was launched in India in the year 2012 on the basis of the classic donuts model to serve breakfast to customers 7 am onwards. The brand quickly realized that Indians do not like doughnuts and are unlikely to buy doughnuts in bulk (Rana, 2014).
How has Dunkin Donuts adapted its menu to suit Indian preferences?
Dunkin Donuts has been successful in adapting its donought menu to suit Indian preferences by offering India centric doughnuts in its menu that are a hit among the Indian customers. Since its launch in the year 2012, Dunkin Donuts has been successful in expanding its reach to 38 locations in India (Spiegel, 2014).
Why are dunkin donuts so bad?
Dunkin’ has gotten in more than their fair share of trouble for questionable ingredients , and there’s been several lawsuits over what some consumers considered false advertising, with 2017 being a particularly bad year for the chain.
Don’t get us wrong: Dunkin’ Donuts has a wide menu of food and drinks that are, in general, pretty tasty . The doughnuts are definitely still solid, for the most part, and the coffee is also worthy of praise.
This begs the question “Which Dunkin Donuts flavors should you avoid?”
The unhealthy drinks at Dunkin Donuts not only have heavy calories but also have heaps of sugar and additives added to them. Specifically speaking about the Dunkin Donuts coffee flavor that you must avoid at any cost at the coffee shop is the French vanilla or hazelnut syrup.
According to some customer complaints registered at Iwaspoisoned. Com, Dunkin Donuts coffee does contain E., and coli bacteria . The coffee containing this bacteria, if consumed regularly, could cause diarrhea and nausea as per some customer reports.
What happened to Dunkin Donuts?
The two fell out over franchising , and while Rosenberg kept Dunkin’, Winouker kept their other stores under the Mister Donut name. Rosenberg went on to help normalize franchising, and in 1959 he started the International Franchise Association.
This begs the question “Is Dunkin Donuts going out of business?”
Even in the U. S, the chain has played with its menu and is now rebranding itself as just Dunkin’. Despite efforts to cater the menu to Indian tastebuds, the franchisee has now closed more than half of Dunkin’ stores in less than two years.
Do donuts taste good in India?
It’s fair to assume that almost everyone will agree that donuts taste good — even the health-conscious people who only have one donut every year. However, one of the most renowned donut shops in the world, Dunkin’ Donuts, couldn’t wow the Indian market.