Doughnuts remain on the menu, but Dunkin Donuts is shortening its name to “Dunkin'” to reflect its increasing emphasis on coffee and other drinks as well as sandwiches. Earlier this year, the company tested the new name at a store in the Boston suburb of Quincy.
Here is what we ran into. doughnuts are still on the menu, but the company is renaming itself “Dunkin'” to reflect its increasing emphasis on coffee and other drinks . The change will officially take place in January, when the new name will start appearing on napkins, boxes, and signs at its U., and stores.
After months of testing a possible name change , Dunkin’ Brands is finally ditching the word “donuts” from the coffee chain’s branding and logo. The company, which also owns Baskin Robbins, said Tuesday that its company name, Dunkin’ Brands, will remain the same. The switch to just “Dunkin” will begin in January.
Another frequently asked question is “Is Dunkin’Donuts changing its name?”.
My favorite answer was he received his masters in journalism from the London College of Communication. Dunkin’ Donuts is dropping the iconic “Donuts” from its name .
The branding change is due to be rolled out in January. After months of testing a possible name change, Dunkin’ Brands is finally ditching the word “donuts” from the coffee chain’s branding and logo.
Why did Dunkin’Donuts stop making donuts?
On a phone call with reporters Tuesday, Dunkin’ Brands CEO David Hoffmann noted two big reasons for the change, per Business Insider. The first: An increased emphasis on drinks. Yes, the donuts are staying, but Dunkin’ is focusing more on coffee as Americans are eating healthier and coffee has a higher profit margin than donuts.
Is Dunkin’Donuts discontinuing a popular menu item?
However, several locations still carry the beloved sandwich. Rumors are swirling that Dunkin’ may be permanently discontinuing one of its biggest fan-favorite menu items, one they made a huge marketing investment in several years ago.
Look who (or what, rather) just got a flashy New Year’s makeover. In January, Dunkin’ officially dropped the “Donuts” in its title and is sporting some spiffy new branding. Dunkin’ Donuts gets a makeover for the New Year.
The Beyond Breakfast Sandwich was previously available in over 9,000 Dunkin’ locations nationwide . The chain claims it has not discontinued the sandwich, and that the company continues to work with Beyond Meat, the supplier of its plant-based sausage patty. However, Dunkin’ confirmed the sandwich is now unavailable in many parts of the country.
Does Dunkin Donuts still sell donuts?
The 68-year old international coffee chain will continue to sell donuts though . However, the major overhaul of Dunkin Donuts new logo will take place in early 2019. This change comes twelve years after the brand began showing ads with the tagline— America Runs on Dunkin.
The company, which Today reports officially dropped “Donuts” from its name in 2018, serves up more than 2 billion cups of hot and iced coffee annually and offers more than 70 donut varieties. In addition to donuts and coffee, the chain has also become famous for introducing countless new menu items to its customers throughout its history.
Why did Dunkin discontinue the croissant Donut?
“The Croissant Donut received an overwhelmingly positive response from our guests,” Dunkin’s president of marketing announced in 2015. But, as with any fad, interest ultimately plummeted and the item was discontinued.