The Home Depot Inc. (NYSE: HD) said Tuesday it’s “accelerating its investments” in the reset as it “refines and simplifies its primary brands across the category.” That means, in part, discontinuing the Ego line of outdoor power tools, owned by Chervon Group, and have been sold at Home Depot since 2014. Ego products are also sold at Ace Hardware.
Home Depot decided to drop them, not enitrely sure why – speculation that it may be from HD wanting to pursue interchangeable batteries and Ego wouldn’t work, or that Ego was a difficult partner to work with and wanted HD to take on servicing.
Why did home depot stop selling ego tools?
Home Depot is cutting a brand from its inventory as part of a “reset” of its outdoor power equipment. The Home Depot Inc. (NYSE: HD) said Tuesday it’s “accelerating its investments” in the reset as it “refines and simplifies its primary brands across the category.” That means, in part, discontinuing the Ego line of outdoor power tools, owned by Chervon Group, and have been sold at Home Depot since 2014. Ego products are also sold at Ace Hardware.
Since Lowe’s is now indicating it will carry and sell EGO outdoor power equipment products, the Home Depot announcement has a bit more context. As EGO moves from Home Depot to Lowes, they also move to a slightly better position.
What happened to ego?
On Tuesday this week, Home Depot shocked the tool industry with a press release, stating their plans to drop the most popular outdoor power equipment brand in the industry, EGO.
What happened to Home Depot’s outdoor power equipment?
Crazy news came out this week with a press release from The Home Depot. The company stated that its “outdoor power equipment is being reset and positioned by brand”. This new brand rollout is expected to hit all 1300 of its U. Stores by the end of the year. That all seemed fine—until they dropped this little nugget:.
One query we ran across in our research was “Why did Lowes discontinue eGo batteries?”.
We can dig a little deeper! Lowe’s is taking on Ego in the fall so you’ll still have access to the line. Home Depot decided to drop them, not enitrely sure why – speculation that it may be from HD wanting to pursue interchangeable batteries and Ego wouldn’t work, or that Ego was a difficult partner to work with and wanted HD to take on servicing.