Ikea products are named after all sorts of Scandinavian people, places and things , with a specialized system determining which types of products get which titles. Sofas, chairs and tables, for example, use Swedish place names. Kitchen accessories are named for fish or mushroom species.
1 IKEA has a system in place to name its products. 2 The naming system came from IKEA founder Ingvar Kamprad, who named each product after a Swedish word based on the product. 3 For example, rugs are named after towns in Denmark or Sweden, while bed and bath accessories are named after flowers and plants.
Each category of products is assigned a specific type of name. For example, outdoor furniture is named after Scandinavian islands: If you study Google Maps, you can find each island that the product represents. To simplify its inventory and branding , IKEA uses the same product name for each of its products in all its markets.
IKEA is an acronym created by its owner, Ingvar Kamprad . If you may have noticed, his first and last names make up the first two letters: I and K. The other two letters are dedicated to his home in Sweden.
A inquiry we ran across in our research was “Why does IKEA have so many different names?”.
The favorite answer was As you may or may not know, Ingvar Kamprad, the founder of IKEA, was dyslexic. Due to his dyslexia , Kamprad thought that naming his furniture with more practical names would be easier to remember for himself and for others. Since Kamprad is Swedish, many of the products are named after Swedish words and places.
You might be thinking “How did IKEA come up with the name of its stores?”
The rules for naming were devised by IKEA’s founder Ingvar Kamprad, who struggled with dyslexia and had trouble remembering the order of numbers in item codes. The name IKEA itself is acronym for Ingvar, Kamprad, Elmtaryd (his family’s farm) and Agunnaryd (the village in Småland where he grew up in).
What is IKEA’s product line called?
Turn the page to find out more about Ikea’s product line. The world of Ikea furnishings is filled with names like Aneboda, Akurum and Anordna . But consumers seem to care less what the products are called (most are named after Swedish towns) and more about how much they cost .
There is no shortage of Scandinavian names throughout IKEA products. While some bookcases are named after professions, desks, chairs, and swivel chairs are named after Scandinavian boy names like Gustav, Hannes, and Torbjörn. Whereas curtains and fabrics are named after Scandinavian girl names, like Aina, Hedda and Sigrid.
IKEA groups the product names, all derived from Swedish words , into categories instead of using serial numbers. For example, bed textiles are named for flowers and plants, bookcases for professions and Scandinavian boys’ names, and sofas and armchairs for Swedish places. Ektorp, the living room staple, is named after a real place in Sweden.
What are the IKEA rugs named after countries?
Beds, hall furniture and wardrobes are named after town and cities in Norway such as Asker, Ulsberg and Klubbo. The rugs at IKEA are named after places in Denmark , so expect to see names like Hellum, Elverdam and Nysted.
How many IKEA products are there?
With over 12,000 products, IKEA has created a brilliant naming system. The names are quirky and endearing, and they elevate the status of each product. The naming system is efficient and scalable, which is essential for a global brand that is naming thousands of unique products.
IKEA products stand out with their quirky brand names: 1 Docksta table 2 Ektorp sofa 3 Poäng armchair 4 Kallax shelving units 5 Billy bookcase.
Production takes place at 1,350 suppliers located in Europe, Asia and North America, with China and Poland leading the way in creating Ikea products in 2006 [source: Ikea]. The furniture comes to the store in flat packs that are cheaper to transport.
What does IKEA lack mean?
This adorable line of kitchen tea towels ($4, ikea. com) are named after a traditional Swedish girl’s name. Many of us have rested a drink or two in our day on a LACK side table ($14, ikea. com) or coffee table, but the real meaning behind the four-letter word is “lacquer” in Swedish.
Why are Swedes so proud of IKEA?
‘In Sweden, we are proud of IKEA and in a way, you can say that they helped us make Swedish places world-famous through the names they borrowed for their products.