IKEA is named after the initials of founder I ngvar K amprad , E lmtaryd, the farm on which he grew up, and A gunnaryd, the nearby village. The history of the IKEA brand at a glance.
In the next brochure, the entrepreneur described his focus with the headline “to the people of the countryside. ” The IKEA founder refined this into the company vision “ to create a better everyday life for the many people .
What is the history of IKEA brand?
The history of the IKEA brand at a glance. IKEA founder Ingvar Kamprad is born at the maternity ward “Vita Korset” in Älmhult in Småland, southern Sweden. Even as a young boy, Ingvar knows he wants to develop a business.
You could be thinking “What is IKEA’s story?”
Here’s our story. Ingvar Kamprad founded IKEA in 1943 at the age of 17, selling household goods like pens, wallets and picture frames. Småland, the landscape where Ingvar grew up, was stony and rugged. Back then, many of the inhabitants had to get by.
When was the first IKEA store opened in Sweden?
The first store was opened in Älmhult, Småland, in 1958 , under the name Möbel-IKÉA (Möbel means “furniture” in Swedish). The first stores outside Sweden were opened in Norway (1963) and Denmark (1969).
Why shop at IKEA?
We’ve come a long way since our early days in Älmhult, Sweden, but IKEA founder Ingvar Kamprad’s dream to create a better life for as many people as possible – whatever the size of their wallet – is and will always be our driving force.
Because Älmhult, the town where IKEA was founded, is in a rather remote area of Sweden, it was difficult to reach potential customers in the bigger cities. Due to this, the IKEA catalog was born in 1951, and Ingvar had already decided IKEA should sell good furniture at low prices. Why are beautiful products only made for a few buyers?
When will IKEA open its first store in India?
Ikea had rented 100,000 sq. Ft. in Bengaluru to set up its first store in the city, in one of the largest retail leasing deals, ET reported in March this year. The store is expected to be operational in 2022 .
Who is IKEA founder Ingvar Kamprad?
IKEA founder Ingvar Kamprad is born at the maternity ward “ Vita Korset” in Älmhult in Småland, southern Sweden. Even as a young boy, Ingvar knows he wants to develop a business.
Ingvar understood his family’s hardship and wanted to help. But rather than doing farm chores , he focused on helping the family finances. Whether or not his small contributions made a difference, his family did the unconventional and supported their little match-selling entrepreneur. The future IKEA founder’s first customer was his father’s mother.