It is believed that the wife of the company’s president during the 1960s thought the look of the name in the logo ‘7-ELEVEN’ seemed a little harsh with ALL CAPS, and she suggested that the N be changed to lower case to make the logo look more graceful ” accordiong to Margaret Chabris, Public Relations Director at 7-Eleven headquarters in Dallas, Texas.
7-Eleven, Inc. “One theory is that Thompson’s wife thought the logo seemed a little harsh with all capital letters and suggested that the capital ‘N’ be changed to lowercase so the logo would look more graceful,” 7-Eleven, Inc. tells Reader’s Digest. So there you have it.
The real reason is actually unknown. There is one theory that the former 7-Eleven president’s wife thought that having all capitalized letters looked harsh. She suggested changing the capitalized ’N’ to lowercase so that logo would seem more elegant and graceful. Originally Answered: Why is the n in 7 eleven lowercase?
We have once written about the origin of the chain and the numbers 7-11 refers to the opening hours of the chain long, long ago. So, why the lowercase “n” then? Well, since there has been no official answer by the organisation (at least not online), there have been two theories on this.
Why is the N in eleven capitalized?
In the 1960s, the ELEVEN part of the brand name had been capitalized and at a slight angle through the 7 . When the Eleven was straightened out, the designer recommended that the ‘n’ be lowercase for smoothness of the graphic.”.
Why is there 7 and 11 in 7-Eleven’s logo?
And for the record, “ Eleven” had all capital letters. So why was 7 a numeral and 11 wasn’t? 7-Eleven, Inc. tells Reader’s Digest exclusively, “The specific reason is unknown.” Womp. However, we do have some clarity about the other notable details in the 7-Eleven logo.
Why did 7-Eleven change the capital N in their logo?
Speaking exclusively to Reader’s Digest, a 7-Eleven rep said, ” One theory is that Thompson’s (7-Eleven founder) wife thought the logo seemed a little harsh with all capital letters and suggested that the capital “N” be changed to lowercase so the logo would look more graceful .”.