Beauty giant Sephora has announced that all stores in the U. And Canada will close their doors until April 3 due to the spread of COVID-19.
Sephora is closing all 400 of its U. Stores that morning for one-hour diversity training. Last month, the beauty retailer announced in a Facebook post that it is closing up shop on the morning of June 5 at its retail locations, as well as at its distribution center and corporate office, for “inclusion workshops” for its employees.
Why is Sephora closing for diversity training?
Sephora stores nationwide will close June 5 for diversity training after R&B singer SZA said she was racially profiled. (Photo by Drew Angerer/Getty Images) The beauty retailer Sephora will close its more than 400 stores nationwide the morning of Wednesday, June 5, so its 16,000 employees can go through diversity training.
Sephora’s contract with Penney is scheduled to expire in 2023. It’s a blow to Penney, which filed for bankruptcy in May and has closed 150 stores but still plans to exit bankruptcy. A Sephora shop inside the J. Penney closed that store in October.
How many Penney stores have Sephora shops?
About 650 Penney stores have Sephora shops. Sephora has operated shops inside Penney stores since 2006 and the current agreement, signed in 2009, is scheduled to end in 2023.
To sweeten the online shopping deal, Sephora is also offering free shipping with the code FREESHIP on Sephora., and com, sephora. Ca, and the Sephora app.
What is Sephora’s success story?
Sephora is now the #1 specialty beauty retailer in the world, and it’s all due to how they’re different from your mom’s makeup buying experience. Sephora’s success shows that when you let customers create a shopping experience that works for them, it also works for you. Here’s how you can do the same:.
Sephora now owes a great deal of its brand awareness to these bloggers who preach the quality of their products; their promotion has helped increase traffic to Sephora’s online storefront and cultivate a positive reputation on social media. Speaking of social media… 6. Be truly social.
Additionally, Sephora uses digital tools such as its Colour IQ technology to more accurately determine what products to use on a customer’s skin. A handheld device embedded with the technology is used by a Sephora Beauty Advisor to take a picture of the customer’s face.
Do you have to wear a mask at Sephora?
“Select stores may offer Paid Brow and Feature Focus: Eye Makeup services to clients wearing a mask that covers their nose and mouth for the duration of the service and their time in store.” Generally speaking, masks are required while shopping in store. As of March 15, 2021, Sephora has implemented adjusted policies with regard to tester products.