By noticing the habits of in-store shoppers and addressing their needs with its mobile app, Sephora is able to enhance the mobile shopping experience for customers both in-store and online . This capability has been further improved since the merging of Sephora’s digital and physical retail teams in October last year.
But Sephora doesn’t stop there: their personalized shopping experience extends to the web, which has been a major key to their success in keeping customers loyal to their brand., and reward loyalty .
What is Sephora’s digital transformation strategy?
Sephora took a big leap in digital retail by combining the in-store and online teams into omni-retail department . The company truly believes that it falls upon the retailer to make sure the transition between channels is as smooth as possible, reducing the effort for the customer.
So, what is the customer service like at Sephora?
Sephora offers a superior customer service experience both in-store and online . In-store, Sephora employees are reputed for their deep product knowledge across brands, providing immediate customer assistance. Sephora released two programs on its website to address customer needs around product retrieval in 2015 (4).
Sephora Flash, an Amazon prime equivalent for free and fast shipping . One of their most successful products is the Virtual Artist app released in 2016. Sephora identified a crucial customer pain-point in messy make-up trials in store and the apprehension of buying products online without the customer trying them on.
Does sephora do afterpay?
Shopping at Sephora has never been easier and more budget-friendly. Afterpay is an interest-free payment option that allows you to shop now, enjoy now and pay it off in four fortnightly instalments with Sephora Select Afterpay at checkout as your payment method .
Yes, Sephora customers have a reason to smile because Afterpay is a new payment option that is now available at Sephora and can be used both online and in-store. The acceptance of the Afterpay option means Sephora customers can now pay buy products and pay the balance later via interest-free payments (1 and 2).
What is Afterpay and how does it work?
A new payment option that is available to Sephora customers online & in-store. Update your Sephora mobile app to the latest version to enjoy AFTERPAY! You can shop all your favourites now and pay for your purchase later in four equal interest-free instalments, due every two weeks.
How do I pay for my Sephora online order?
Your payment method will only be charged when a successful order is shipped. Online credits are automatically applied to your Sephora. Com order as the first method of payment. The remaining balance can be paid by credit card , Gift Cards, e. Gift Cards, or Pay. Pal (only available on www. sephora. com ). There are no codes to remember or numbers to type.
Com does not accept personal checks or money orders as a form of payment for online orders. All payment forms are subject to verification and review by Sephora.
Another popular query is “Can I use more than one credit card on Sephora?”.
You can store multiple credit cards to use for your online purchase on Sephora., and com. During this step in the checkout process, you can add, edit, or delete your information. Select one credit or debit card for the payment of your order.