The original Starbucks logo was the image of a “twin-tailed mermaid”, or siren . Greek mythology has it that sirens lured sailors to shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Islands.
Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea . An early creative partner dug through old marine archives until he found an image of a siren from a 16th century Nordic woodcut.
What is the origin of the Starbucks logo?
Starbucks logo first appeared in 1971 and continued to be the brand identity for the next fifteen years. The initial logo of 1971 had a two-tailed mermaid or siren. It had a wordmark around the circular badge. The siren Starbucks original logo design was full of details.
When I was researching we ran into the question “What does the Starbucks logo look like?”.
Over the years, the Starbucks logo remains almost unchanged, though many changes have been made to the Starbucks logo. Today, the logo includes the black and white two-tailed siren , with a starred crown, and the words ‘Starbucks Coffee’ is written inside a green circle.
It was 1971 and the founders had landed on the name Starbucks, inspired by Moby Dick. Next up: creating a logo. While scouring some old marine books, something stood out . A mysterious, nautical figure called to them, as sirens do. “They really loved the look of it and it kind of tied into what they felt Starbucks stood for,” Steve said.
The two tails in alchemy represent the unity of earth and water, or body and soul. In 1971, the Starbucks logo closely resembled the two-tailed Siren Melusine .
Also, what are the colors used in the Starbucks logo?
The colors used in Starbucks’ logo include deep green and white . The green stands as the background color, while the white is used for the main siren symbol. In the design world, green is a color that represents healing, nature, and protection. Often times, it is also a color that is used to signify wealth and money.
The third version of the Starbucks logo design evolved into a clean design with a close-up view of the mermaid. The navel disappeared from the design, and only the fishtail was visible.
Terry Heckler, the designer of the Starbucks logo, searched through old marine books until he came across a picture of a Siren. He was supposedly captivated by its allure and felt that Starbucks coffee had a similar charm as the Siren.
A reason why Starbucks is still a vast brewed coffee brand is its logo . Starbucks logo evokes history and trust. People have been seeing this unique business emblem for decades. They take the mermaid logo as some sort of culture and are proud of it.
Why is Starbucks’ logo a siren?
A mysterious, nautical figure called to them, as sirens do. “They really loved the look of it and it kind of tied into what they felt Starbucks stood for,” Steve said. “So we took inspiration from that and created the logo from there . And she became the siren.”.
One answer is that the Siren with the two tails is associated with enlightenment. The two tails in alchemy represent the unity of earth and water, or body and soul. In 1971, the Starbucks logo closely resembled the two-tailed Siren Melusine .
The next thing we wanted the answer to was; why is Starbucks called the siren?
– Behind the Starbucks Logo Design From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails.
What is the history of the Starbucks badge?
In 1987, the company came up with a new Starbucks logo. This time, the badge had a new addition-green color . The thick round image of the siren was in green.
What does Starbuck mean?
Starbuck was a character in Moby Dick , which is where the name and logo comes from. Find something worthwhile to complain about /campaign for -there are many beings out there suffering, for pity’s sake.