, mc Donald’s is a better option than Burger King when we consider different parameters like prices, menu options, offered items, and outlets., mc Donald’s is the bigger fast-food company of the two. It has about 36,000 franchises in over 120 countries.
Then, what’s the difference between McDonald’s and Burger King?
One way to think about this is, mc Donald’s and Burger King started in the franchise food business in 1955 and 1954, respectively. 1 2 Mc. Donald’s has always been the larger company, but each firm has unquestionably influenced the other throughout their six-decade-plus rivalry .
Burger King has the Whopper sandwich, and Mc. Donald’s counters with the Big Mac and Quarter Pounder . The Whopper and Big Mac are the two best-selling burgers of all time. Burger King boasted 1.7 billion Whopper sales per year in 2002., 3 mc Donald’s reached that same figure with Big Macs in 2017.
, when mc Donald’s brought back the Mc. Rib sandwich, Burger King unveiled a $1 BK BBQ Rib as a cheaper alternative . 20 In 2018, Burger King announced a double quarter-pound burger in a direct shot at Mc. Donald’s’ quarter-pound burger. 21 Next came a new fleet of coffee products from Burger King to challenge the Mc, and cafe menu.
A revitalized Burger King is forcing Mc. Donald’s to adjust to it , not the other way around., mc Donald’s and Burger King started in the franchise food business in 1955 and 1954, respectively. 1 2 Mc. Donald’s has always been the larger company, but each firm has unquestionably influenced the other throughout their six-decade-plus rivalry.
, mc Donald’s is the largest fast-food restaurant chain in the United States and represents the largest restaurant company in the world, both in terms of customers served and revenue generated.
Is Burger King a good value proposition?
There is no confusion about Burger King’s value proposition. It is just as good as Mc. Donald’s with the same products, just slightly more upscale and, sometimes, lower prices.